Press Release: Podcast Categories and Listening Behaviors
From Radio Online:
Voxnest did a deep dive of podcast listening behaviors and found that listening behaviors, based on the podcast’s category, significantly differ. Which means that publishing time, based on the podcast’s category, truly matters. Additionally, advertisers can utilize this data to partner with specific podcast categories in order to develop more time-specific ads.
In its report “Not All Listeners Are the Same,” Voxnest decided to take a look at the top podcast categories in the U.S. and Europe over the last month and according to this recent data — sourced from VAN — there are some significant listening behavior differences based on continent and category.